Carolina Söderholm


With over 15 years of experience in branding and design Carolina has worked as a designer in Sweden, Vancouver and New York, spending six years as a senior designer at Bruce Mau Design in Toronto. With Bruce Mau, Carolina provided the creative and strategic direction for a broad range of project types: Branding and identity design, communication strategies, interactive design, book design and exhibition design.


In 2011 Carolina embarked on a new chapter, with the creation of her own design firm, designholmen. During the first year Carolina has been involved with the Shorefast helping them design everything you need, from wallpaper to web site, to create a socially responsible, luxury Inn on the small island of Fogo outside of Newfoundland. Throughout 2012 and 2013 Carolina helped creative direct the rebrand for Sheridan College, North America's top ranked animation school.







The use of local iconography was the inspiration behind these custom designed playing cards for the Fogo Island Inn. Designer Carolina Söderholm worked with illustrator Dan Perrella and used traditional male/female roles such as fishing and wood cutting, as well as baking and berry picking for the court cards, and animals and fish found on and around the island for the aces. The joker naturally had to be a mummer.




Playing Cards